October 2009
1 post
I know a country, where Hondas can fly and...
It is always funny when you finally experience what just has been a theory in class.
Companies, that work internationally try to deal with cultural differences of the markets they are operating in by adapting their brand to different cultures. So far so good. But what happens nowadays, due to globalization, is that people from different cultures are easily exposed to other cultures by traveling...